In-App, Out-of-App and Mobile Push Notifications
Out-of-App and Native Mobile Push Notifications
In addition to Salesforce in-app notifications, users can receive information via channels such as email and SMS. These out-of-app notifications reinforce connection with users and make pertinent, actionable information more accessible to the user.
Guidelines for Using Out-of-App Notifications
Some guidelines to keep in mind:
- Accompany every urgent in-app notification with immediate email and SMS messages (if available).
- Standard in-app notifications are typically accompanied by emails, but not SMS messages. To minimize notification fatigue, these emails may be consolidated into daily or weekly bulletins.
- Discreet in-app notifications are not accompanied by any out-of-app communication.
- Notifications may also be delivered exclusively via email and/or SMS message, where appropriate.
Native Mobile Push Notifications
On mobile devices, push notification behavior and delivery are governed by a device's operating system. For example, push notifications on iOS devices are sent through Apple's Push Notification Service. If an app is open, related push notifications appear in app; if the app is not open, iOS delivers related notifications to the iOS Notification Center. Push notifications on Android devices are governed in a similar fashion through Google Cloud Messaging.